Need for Speed: How Marketers Use Pre-Testing to Accelerate Outcomes
Brands including Mailchimp and Nom Nom are using consumer insights to guide creative direction.
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
How Marketers Blend AI, Data, and Human Craft to Drive Creative Success
AI is an omnipresent tool in daily marketing operations, from prototyping to insights generation. But how are marketers successfully using the technology…
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Proving Impact: How Marketing Leaders Make Sponsorship Dollars Count
Sponsorships are a major investment for brands seeking to reach consumers around the hype of global sporting events. In fact, some of…
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Scoring Creative Goals: How Brand Sponsors Win the 2026 World Cup
With the FIFA World Cup 2026 in full swing, some of the world’s biggest brands are investing a combined $2.8 billion for…
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3 Creative Themes That Drive Lift for Healthcare and Wellness Brands
Healthcare and wellness is one of the world’s fastest-growing marketing verticals. Global campaign spend in these categories grew from $25 to $27…
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4 Takeaways for Leveraging AI to Accelerate Growth and Creativity
Five years into the AI revolution, the conversation about AI has shifted from possibilities to tangible approaches for marketing teams to accelerate…
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3 Ways Brand Marketers Are Using AI to Drive Human Productivity
AI is reshaping how marketing and insights teams create, test, and refine ideas at unprecedented speed. But how can brands and agencies…
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How Brand Marketers Are Breaking Through a Noisy Media Landscape
In a media landscape where attention is fleeting, how can brands meet the challenge of truly standing out? Building and maintaining persuasive…
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How Crisis Response Groups Use Testing to Validate Their Most Powerful Stories
Disasters, whether natural or manmade, often occur with little warning. Just hours after the start of wildfires, hurricanes, and war, frontline groups…
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The Ripple Effect of AI: How Faster Insights Transform Marketing Operations
AI is reshaping all aspects of the marketing process, from copywriting and prototyping to creative testing and marketing measurement. At Campaign US’…
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