Insights from Swayable’s Persuasion 2024
At Swayable’s Persuasion 2024 event, we had the pleasure of hosting and engaging with thought leaders from across dozens of industries. The…
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
The next frontier of marketing optimization: Creative
We joined our clients Cesar Brea and Zak Prauer from Bain & Company, and Mike Jensen from BBU (parent of Thomas’ English…
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Creative testing your way to Cannes Lions
How SS+K translated a buzzy campaign into real world outcomes In 2020, creative agency SS+K and partners Peel and M&C Saatchi Group…
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Viral Political Ads May Not Be As Persuasive As You Think
In a partnership with the digital media strategists at Harmony Labs, Swayable tested to see if engagement on social media was related…
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Putting Metrics to the Test
In a partnership with the digital media strategists at Harmony Labs, Swayable tested to see if engagement on social media was related…
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