Proving Persuasion: A Guide to Elevating Creative Testing Programs
Marketing has reached a tipping point where brands must break through the chaos of shifting news cycles and cultural moments. This means…
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
Creative Highlights: Loqbox’s Humorous Video Content
Swayable is looking back on all of the content that brands tested this year across thousands of RCT experiments. From CPG to…
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How Outlaw Sake Used AI to Validate Marketing Ideas In Days Vs. Months
Generative AI is quickly becoming a new norm in marketing, with teams using the technology to experiment with creative concepts and accelerate…
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Package Design Testing: Why It’s Essential For Creating Durable Brands
Why is package design testing important? Just ask Tropicana. Their 2024 bottle redesign became a cautionary tale when they skipped this critical…
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Election ‘24 Stories That Win: Too Close to Call
Do the ads increase enthusiasm among likely Democratic voters who might otherwise stay home? Can these ads increase Vote Choice for Harris…
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New Balance x Swayable: Watch The Webinar!
Swayable hosted an informative webinar with New Balance, covering how their team embraced data-driven marketing to drive their advertising strategies. more The…
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Election ’24 Stories That Win: Kamala Harris’ Launch Ad
Vice President Kamala Harris’ historic Presidential campaign hit the ground running on July 29th with the release of their dynamic first ad. …
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STōK Coffee Scores Big with Unique Super Bowl Ad: Our Data Shows Why
While “Best/Worst Super Bowl Ad” lists are increasingly common these days, they are typically based on subjective opinions, asking viewers questions like…
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Swayable Testing Shows Reproductive Freedom Still Persuasive
On October 25th, after three failed candidates and 22 days without a Speaker, Republicans elected Mike Johnson of Louisiana’s 4th district to…
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