Need for Speed: How Marketers Use Pre-Testing to Accelerate Outcomes
Whether they’re launching a new video ad or brand tagline, marketing teams need insights into how their messages and content will impact…
Read MoreSwayable Insights
Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
3 Creative Themes That Drive Lift for Healthcare and Wellness Brands
Healthcare and wellness is one of the world’s fastest-growing marketing verticals. Global campaign spend in these categories grew from $25 to $27…
Read More
How Crisis Response Groups Use Testing to Validate Their Most Powerful Stories
Disasters, whether natural or manmade, often occur with little warning. Just hours after the start of wildfires, hurricanes, and war, frontline groups…
Read More
Proving Persuasion: A Guide to Elevating Creative Testing Programs
Marketing has reached a tipping point where brands must break through the chaos of shifting news cycles and cultural moments. This means…
Read More
Inside Swayable’s AI Analysis Factory: Advancements That Accelerate Creative Testing Programs
Across our partnerships at Swayable, we’ve seen a clear trend of strategically minded marketers using AI to accelerate marketing operations, from content…
Read More
How Rapid Pre-Testing Is Fueling the Extraordinary Rise of Influencer Marketing
Most people with a TikTok or Instagram account are familiar with influencer marketing. But few may realize how quickly it has grown.…
Read More
SXSW 2025 Insights: How Data-Driven Creative Fuels Agile Marketing
SXSW is a prime opportunity for brands and agencies to discuss the latest in marketing innovation and strategies that drive business success.…
Read More
Creative Pre-Testing: Perfect Campaigns Before Launch
Many brands launch expensive ad campaigns without knowing if they’ll work. In 2024 alone, CPG companies invested over $48 billion in digital…
Read More
The Rise of Agile Marketing: How Brands Are Revolutionizing Campaigns
Big ideas that are tested before deploying media dollars. Creative teams that are free to take risks and push boundaries. Marketing campaigns…
Read More