How an iconic brand pivots toward a new reality
How an iconic brand pivots toward a new reality more The Jaguar rebrand maintained favorability and appeal among Jaguar’s high-income target audiences…
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
Divided We Scroll (Part 3): TikTok Makes Waves Among Opinion Elites
This is the third installment of our series on TikTok’s future and its response to a recent House Bill that could ban…
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Divided We Scroll: The U.S. is Split on Banning TikTok
Tens of millions of Americans scroll through TikTok every day, but the app’s future is uncertain. The US government is considering legislation…
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Divided We Scroll Part 2: Can CEO’s Message Bridge the TikTok Debate?
In this installment, we’ll investigate whether TikTok’s immediate public response was persuasive to these three key groups that they need to win…
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Swayable In The News: Pioneering the Future of Creative Messaging and Audience Engagement
Swayable is transforming how brands measure the impact of their creative messaging, harnessing a suite of cutting-edge tools designed for real-time analysis,…
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Swayable Testing Shows Reproductive Freedom Still Persuasive
On October 25th, after three failed candidates and 22 days without a Speaker, Republicans elected Mike Johnson of Louisiana’s 4th district to…
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The UAW is making the strike about executive pay. Here’s why it’s working, across party lines.
On September 15, the United Auto Workers (UAW) kicked off a rolling strike in support of contract negotiations for wage increases. Meanwhile,…
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The Rise of Brand Advertising: Insights from YouTube’s Q2 Results
YouTube’s recent release of its Q2 results has us at Swayable buzzing with excitement. The platform’s advertising revenue surged by an impressive…
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Swayable at Cannes Lions
What were the big takeaways for marketers at Cannes Lions this year? If there’s one insight: it’s the trend toward pre-testing creative…
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