What’s New at Swayable: AI Updates for 2026—And Beyond
2026 campaign planning is now well underway for marketers. To support their creative testing programs, Swayable’s R&D teams have been continually enhancing…
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
Inside Swayable’s AI Analysis Factory: Advancements That Accelerate Creative Testing Programs
Across our partnerships at Swayable, we’ve seen a clear trend of strategically minded marketers using AI to accelerate marketing operations, from content…
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What’s New at Swayable: July Product Updates
At the height of summer, the team at Swayable has been thinking about what truly builds a quality creative testing experience. And…
Read MoreWhat’s New at Swayable: June Product Updates
As we head into summer, brands are already pre-testing their creative concepts for fall and winter campaigns. Our team at Swayable is…
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Swayable 101: A Quick Guide to the Gold Standard for Creative Testing
Measuring brand lift is paramount for marketers to prove their campaigns are worth the investment. The ability to test ideas and gather…
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What is Randomized Controlled Trial (RCT) Methodology?
Swayable is an ad testing platform that pre-tests messages and creative to identify what stories change minds and who they persuade, before…
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How To Build An Agile Creative Testing Program For Your Brand: Webinar Recording
We recently sat down with Swayable CEO & Co-founder James Slezak, CEO for the Swayable Insights webinar, “How To Build An Agile…
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6 Insights Creatives Need to Know about Randomized Controlled Trials
What is a randomized controlled trial, and why are they important in market research? more Swayable CEO James Slezak joined Advertising Week…
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Frequently Asked Questions About Swayable
If you’ve just learned about Swayable—or you’re not quite familiar with how our creative testing platform works—you’ve landed in the right place.…
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