Scoring Creative Goals: How Brand Sponsors Win the 2026 World Cup
With the FIFA World Cup 2026 in full swing, some of the world’s biggest brands are investing a combined $2.8 billion for…
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
3 Creative Themes That Drive Lift for Healthcare and Wellness Brands
Healthcare and wellness is one of the world’s fastest-growing marketing verticals. Global campaign spend in these categories grew from $25 to $27…
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4 Takeaways for Leveraging AI to Accelerate Growth and Creativity
Five years into the AI revolution, the conversation about AI has shifted from possibilities to tangible approaches for marketing teams to accelerate…
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How Crisis Response Groups Use Testing to Validate Their Most Powerful Stories
Disasters, whether natural or manmade, often occur with little warning. Just hours after the start of wildfires, hurricanes, and war, frontline groups…
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Super Bowl 60: How Did Consumers Respond to Ads From the Big Game?
Super Bowl 60 is a wrap—the Seahawks defeated the Patriots, Bad Bunny delivered an electrifying halftime show, and some of the world’s…
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What’s New at Swayable: AI Updates for 2026—And Beyond
2026 campaign planning is now well underway for marketers. To support their creative testing programs, Swayable’s R&D teams have been continually enhancing…
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Creative Highlights: Dr. Bronner’s Spotlights Brand Sustainability and Ethics
Swayable is looking back on all of the content that brands tested this year across thousands of RCT experiments. From CPG to…
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Creative Highlights: I and love and you’s Pet-Narrated Video Content
Swayable is looking back on all of the content that brands tested this year across thousands of RCT experiments. From CPG to…
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Creative Highlights: Loqbox’s Humorous Video Content
Swayable is looking back on all of the content that brands tested this year across thousands of RCT experiments. From CPG to…
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