How Rapid Pre-Testing Is Fueling the Extraordinary Rise of Influencer Marketing
Most people with a TikTok or Instagram account are familiar with influencer marketing. But few may realize how quickly it has grown.…
Read MoreSwayable Insights
Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
SXSW 2025 Insights: How Data-Driven Creative Fuels Agile Marketing
SXSW is a prime opportunity for brands and agencies to discuss the latest in marketing innovation and strategies that drive business success.…
Read More
Swayable at Cannes Lions
Swayable’s thrilled that we’ve been apart of Cannes Lions’ transformative impact on the advertising industry for the past several years. more You…
Read MoreConsumer Opinions Affected By Stanley & Dyson Deinfluencer TikToks
Does TikTok’s latest trend, “deinfluencing”, pose a real risk to the bottom lines of brands? Swayable ran a test to investigate. more…
Read More
Divided We Scroll: The U.S. is Split on Banning TikTok
Tens of millions of Americans scroll through TikTok every day, but the app’s future is uncertain. The US government is considering legislation…
Read More
Oscars Gold: Award Clips Drive More Interest Than Trailers, Especially With Younger Audiences
What impact does winning a “Big Four” Oscar have on audience interest in a film? Swayable’s real-time research found that Oscars clips,…
Read More
STōK Coffee Scores Big with Unique Super Bowl Ad: Our Data Shows Why
While “Best/Worst Super Bowl Ad” lists are increasingly common these days, they are typically based on subjective opinions, asking viewers questions like…
Read More
Celebrity Cameos Don’t Always Mean Successful Ads at the Super Bowl
The 2024 Super Bowl struck a cultural nerve. As the most-watched US television event in over 50 years, the broadcast drew over…
Read More
Swayable at Cannes Lions
What were the big takeaways for marketers at Cannes Lions this year? If there’s one insight: it’s the trend toward pre-testing creative…
Read More