4 Takeaways for Leveraging AI to Accelerate Growth and Creativity
Five years into the AI revolution, the conversation about AI has shifted from possibilities to tangible approaches for marketing teams to accelerate…
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
3 Ways Brand Marketers Are Using AI to Drive Human Productivity
AI is reshaping how marketing and insights teams create, test, and refine ideas at unprecedented speed. But how can brands and agencies…
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How Crisis Response Groups Use Testing to Validate Their Most Powerful Stories
Disasters, whether natural or manmade, often occur with little warning. Just hours after the start of wildfires, hurricanes, and war, frontline groups…
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The Ripple Effect of AI: How Faster Insights Transform Marketing Operations
AI is reshaping all aspects of the marketing process, from copywriting and prototyping to creative testing and marketing measurement. At Campaign US’…
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Inside the Analysis Factory: 5 Takeaways For Using AI to Maximize Consumer Insights
AI isn’t just speeding up the pace of creative testing—it’s expanding what’s possible with insights generation and analysis. Swayable’s AI Analysis Factory…
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Swayable @ Cannes Lions 2025: How Marketers Are Using AI to Enable Creativity
A core theme of this year’s Cannes Lions International Festival of Creativity was the power of generative AI to support and enable…
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AI Spotlight: Synthetic Sample—What’s Possible and What’s Not
Artificial Intelligence is now widely recognized as the biggest disruptor in marketing since the internet. OpenAI’s release of GPT-3 five years ago…
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Swayable @ Quirk’s: Key Insights for Using AI to Accelerate Creative Development [Watch]
Generative AI is quickly becoming a new norm for creative experimentation and agile marketing programs. Marketers are using machine learning to produce…
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What is Randomized Controlled Trial (RCT) Methodology?
Swayable is an ad testing platform that pre-tests messages and creative to identify what stories change minds and who they persuade, before…
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