Swayable’s Web Summit Keynote
Swayable’s James Slezak hosted a talk, “Using AI to persuade ethically”, at Web Summit Rio with the Financial Times‘ Cristina Criddle. James…
Read More about Swayable’s Web Summit KeynoteSwayable Insights
Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
Divided We Scroll Part 2: Can CEO’s Message Bridge the TikTok Debate?
In this installment, we’ll investigate whether TikTok’s immediate public response was persuasive to these three key groups that they need to win…
Read More about Divided We Scroll Part 2: Can CEO’s Message Bridge the TikTok Debate?
Frequently Asked Questions About Swayable
If you’ve just learned about Swayable—or you’re not quite familiar with how our creative testing platform works—you’ve landed in the right place.…
Read More about Frequently Asked Questions About Swayable
Introducing Swayable Tracker
At the core of marketing is understanding what consumers think, then working out how to influence it. That’s why brand tracking –…
Read More about Introducing Swayable Tracker
The Rise of Brand Advertising: Insights from YouTube’s Q2 Results
YouTube’s recent release of its Q2 results has us at Swayable buzzing with excitement. The platform’s advertising revenue surged by an impressive…
Read More about The Rise of Brand Advertising: Insights from YouTube’s Q2 Results
Cannes Lions Day 2: How Can Data and Creativity Work Together?
Can data and creativity work together? Swayable held a talk in Cannes with the Association of National Advertisers‘s Bob Liodice, McKinsey &…
Read More about Cannes Lions Day 2: How Can Data and Creativity Work Together?
What’s the Demand for the Apple Vision Pro? We Ran a Study ⤵️
People are intrigued by the Apple Vision Pro. The price? Not so much. more Yesterday, Apple released details about its long awaited…
Read More about What’s the Demand for the Apple Vision Pro? We Ran a Study ⤵️What Marketers Should Know About Promoting ChatGPT Innovations
The media loves ChatGPT. But how do consumers feel about it? It’s no question that Open AI’s ChatGPT has taken over the…
Read More about What Marketers Should Know About Promoting ChatGPT Innovations
Why you should not outsource content to Chat GPT
Type in a brief… and 10 seconds later, the article is written! That’s a promise of AI products like OpenAI’s ChatGPT. more…
Read More about Why you should not outsource content to Chat GPT