How did Nike’s Kaepernick TV ad affect political views?
A new ad from Nike featuring Colin Kaepernick set to air on the NFL’s opening telecast tonight is doing more than just…
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
Viral Political Ads May Not Be As Persuasive As You Think
In a partnership with the digital media strategists at Harmony Labs, Swayable tested to see if engagement on social media was related…
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Engagement Metrics are Messing with You.
Engagement metrics like clicks, shares, likes, and time spent are industry standard metrics for advertisers and creatives. While they do signal something,…
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Putting Metrics to the Test
In a partnership with the digital media strategists at Harmony Labs, Swayable tested to see if engagement on social media was related…
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