How Marketers Blend AI, Data, and Human Craft to Drive Creative Success
AI is an omnipresent tool in daily marketing operations, from prototyping to insights generation. But how are marketers successfully using the technology…
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
Scoring Creative Goals: How Brand Sponsors Win the 2026 World Cup
With the FIFA World Cup 2026 in full swing, some of the world’s biggest brands are investing a combined $2.8 billion for…
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4 Takeaways for Leveraging AI to Accelerate Growth and Creativity
Five years into the AI revolution, the conversation about AI has shifted from possibilities to tangible approaches for marketing teams to accelerate…
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3 Ways Brand Marketers Are Using AI to Drive Human Productivity
AI is reshaping how marketing and insights teams create, test, and refine ideas at unprecedented speed. But how can brands and agencies…
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Super Bowl 60: How Did Consumers Respond to Ads From the Big Game?
Super Bowl 60 is a wrap—the Seahawks defeated the Patriots, Bad Bunny delivered an electrifying halftime show, and some of the world’s…
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Proving Persuasion: A Guide to Elevating Creative Testing Programs
Marketing has reached a tipping point where brands must break through the chaos of shifting news cycles and cultural moments. This means…
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Creative Highlights: Dr. Bronner’s Spotlights Brand Sustainability and Ethics
Swayable is looking back on all of the content that brands tested this year across thousands of RCT experiments. From CPG to…
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Creative Highlights: Loqbox’s Humorous Video Content
Swayable is looking back on all of the content that brands tested this year across thousands of RCT experiments. From CPG to…
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Inside the Analysis Factory: 5 Takeaways For Using AI to Maximize Consumer Insights
AI isn’t just speeding up the pace of creative testing—it’s expanding what’s possible with insights generation and analysis. Swayable’s AI Analysis Factory…
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