The next frontier of marketing optimization: Creative
We joined our clients Cesar Brea and Zak Prauer from Bain & Company, and Mike Jensen from BBU (parent of Thomas’ English…
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
Here’s What Top Marketers Are Doing to Ensure Their Marketing Works
Marketers today can test ads and creative campaigns to see what works before shifting significant media spend behind certain concepts. The problem…
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How Thomas’ Partnered With Swayable’s to Reach Younger Audiences
By using online analytics to steer effective storytelling, the baked goods marketer is inspiring greater product awareness, affinity and offline purchases. Takeaways…
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5 Things to Look For in a Creative Testing Vendor
Creative testing is quickly becoming the norm to help marketers launch more effective campaigns. However, not all ad testing platforms are equal.…
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3 Steps to build a persuasion journey
3 steps to more persuasive ads more If marketing has one goal, it’s to persuade audiences to take action: buy a product,…
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Fast Consumer Insights Are Essential In Agile Marketing
Pre-testing early stage creative allows decision makers to make necessary adjustments to creative early on in the development process, saving time and…
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Guide to digital survey methodologies
When it comes to consumer insights to drive marketing strategy, the Internet has made testing and surveying easier than ever. What started…
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Does social impact work for Super Bowl ads?
Do commercial ads that center on social impact work? more Earlier this year, Swayable partnered with client Incite Studio to test 30…
Read MoreDo Commercial Ads That Center on Social Impact Work?
Earlier this year, Swayable partnered with client Incite Studio to test 30 of the top 2021 Super Bowl Ads to answer a…
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