Election ‘24 Stories That Win: Too Close to Call
Do the ads increase enthusiasm among likely Democratic voters who might otherwise stay home? Can these ads increase Vote Choice for Harris…
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
Swayable x MIT: CEO & Founder James Slezak’s Guest Lecture
In a recent talk at MIT, Swayable’s CEO & Founder James Slezak explores how persuasion is transforming modern marketing. more James shares…
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Election ‘24 Stories That Win: Story vs. Policy
Will traditional policy-oriented ads help elect Vice President Kamala Harris, or will those rooted in storytelling be more persuasive in shifting voters’…
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Election ’24 Stories That Win: Kamala Harris’ Launch Ad
Vice President Kamala Harris’ historic Presidential campaign hit the ground running on July 29th with the release of their dynamic first ad. …
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Advertising Week: How DoorDash Used Creative Pre-Testing
Join Maura McGill, Head of Policy Paid Media for DoorDash, as she sits down with Swayable CEO James Slezak at Advertising Week…
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Swayable @ SXSW: Voter Formation Project Proves Impact with Swayable
Does your data prove cause and effect? more Swayable hosted an insights-filled session at #SXSW with Tatenda Musapatike from Voter Formation Project…
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Divided We Scroll (Part 3): TikTok Makes Waves Among Opinion Elites
This is the third installment of our series on TikTok’s future and its response to a recent House Bill that could ban…
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Divided We Scroll: The U.S. is Split on Banning TikTok
Tens of millions of Americans scroll through TikTok every day, but the app’s future is uncertain. The US government is considering legislation…
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Divided We Scroll Part 2: Can CEO’s Message Bridge the TikTok Debate?
In this installment, we’ll investigate whether TikTok’s immediate public response was persuasive to these three key groups that they need to win…
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