Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
In this installment, we’ll investigate whether TikTok’s immediate public response was persuasive to these three key groups that they need to win…
Read More about Divided We Scroll Part 2: Can CEO’s Message Bridge the TikTok Debate?How do your assets perform against benchmarks? At Swayable, we’re constantly working on improvements to our platform and user experience to enable…
Read More about Fine-Tune Your Decision Making with Swayable BenchmarksAt the core of marketing is understanding what consumers think, then working out how to influence it. That’s why brand tracking –…
Read More about Introducing Swayable TrackerOn October 25th, after three failed candidates and 22 days without a Speaker, Republicans elected Mike Johnson of Louisiana’s 4th district to…
Read More about Swayable Testing Shows Reproductive Freedom Still PersuasiveOn September 15, the United Auto Workers (UAW) kicked off a rolling strike in support of contract negotiations for wage increases. Meanwhile,…
Read More about The UAW is making the strike about executive pay. Here’s why it’s working, across party lines.A new ad from Nike featuring Colin Kaepernick set to air on the NFL’s opening telecast tonight is doing more than just…
Read More about How did Nike’s Kaepernick TV ad affect political views?In a partnership with the digital media strategists at Harmony Labs, Swayable tested to see if engagement on social media was related…
Read More about Viral Political Ads May Not Be As Persuasive As You Think
