3 Persuasion Lessons Advocacy Groups Can Borrow From the World’s Biggest Brands
What advocacy groups can learn from brands about breaking through.
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
How Crisis Response Groups Use Testing to Validate Their Most Powerful Stories
Disasters, whether natural or manmade, often occur with little warning. Just hours after the start of wildfires, hurricanes, and war, frontline groups…
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How Values-Driven Organizations Use Creative Testing to Build Winning Campaigns
In today’s political landscape, organizations need evidence that their campaign messages are changing the hearts and minds of their target voter bases.…
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Six Insights for Building Winning Campaigns in 2026
The 2024 election cycle exposed a persistent problem in campaign analytics: confusing optimization tactics with strategy. Swayable CEO James Slezak shared best…
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Swayable @ Netroots Nation 2025: 5 Takeaways For Mobilizing Latino Voters
Capturing the Latino swing state vote will be vital to turn the tides of the 2026 midterms and future U.S. elections. However,…
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‘Made In America’: How an Automaker Messaging Trend Influences Consumers
In 2025, we have seen U.S. automakers begin to incorporate “Made In America” claims into their video ads in response to Trump…
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Which Messages Are Energizing Black Voters In the South? Here’s What Voter Formation Project Learned From Iterative Testing
The outcome of the 2024 U.S. election was eye opening for the progressive movement, demonstrating a need to refine campaign messaging to…
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Swayable 101: A Quick Guide to the Gold Standard for Creative Testing
Measuring brand lift is paramount for marketers to prove their campaigns are worth the investment. The ability to test ideas and gather…
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What is Randomized Controlled Trial (RCT) Methodology?
Swayable is an ad testing platform that pre-tests messages and creative to identify what stories change minds and who they persuade, before…
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