How Marketers Blend AI, Data, and Human Craft to Drive Creative Success
AI is an omnipresent tool in daily marketing operations, from prototyping to insights generation. But how are marketers successfully using the technology…
Read MoreSwayable Insights
Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
Proving Impact: How Marketing Leaders Make Sponsorship Dollars Count
Sponsorships are a major investment for brands seeking to reach consumers around the hype of global sporting events. In fact, some of…
Read More
3 Creative Themes That Drive Lift for Healthcare and Wellness Brands
Healthcare and wellness is one of the world’s fastest-growing marketing verticals. Global campaign spend in these categories grew from $25 to $27…
Read More
How Brand Marketers Are Breaking Through a Noisy Media Landscape
In a media landscape where attention is fleeting, how can brands meet the challenge of truly standing out? Building and maintaining persuasive…
Read More
How Crisis Response Groups Use Testing to Validate Their Most Powerful Stories
Disasters, whether natural or manmade, often occur with little warning. Just hours after the start of wildfires, hurricanes, and war, frontline groups…
Read More
The Ripple Effect of AI: How Faster Insights Transform Marketing Operations
AI is reshaping all aspects of the marketing process, from copywriting and prototyping to creative testing and marketing measurement. At Campaign US’…
Read More
Super Bowl 60: How Did Consumers Respond to Ads From the Big Game?
Super Bowl 60 is a wrap—the Seahawks defeated the Patriots, Bad Bunny delivered an electrifying halftime show, and some of the world’s…
Read More
How Values-Driven Organizations Use Creative Testing to Build Winning Campaigns
In today’s political landscape, organizations need evidence that their campaign messages are changing the hearts and minds of their target voter bases.…
Read More
Proving Persuasion: A Guide to Elevating Creative Testing Programs
Marketing has reached a tipping point where brands must break through the chaos of shifting news cycles and cultural moments. This means…
Read More