3 Persuasion Lessons Advocacy Groups Can Borrow From the World’s Biggest Brands
What advocacy groups can learn from brands about breaking through.
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
Need for Speed: How Marketers Use Pre-Testing to Accelerate Outcomes
Brands including Mailchimp and Nom Nom are using consumer insights to guide creative direction.
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How Marketers Blend AI, Data, and Human Craft to Drive Creative Success
AI is an omnipresent tool in daily marketing operations, from prototyping to insights generation. But how are marketers successfully using the technology…
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Proving Impact: How Marketing Leaders Make Sponsorship Dollars Count
Sponsorships are a major investment for brands seeking to reach consumers around the hype of global sporting events. In fact, some of…
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3 Creative Themes That Drive Lift for Healthcare and Wellness Brands
Healthcare and wellness is one of the world’s fastest-growing marketing verticals. Global campaign spend in these categories grew from $25 to $27…
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How Brand Marketers Are Breaking Through a Noisy Media Landscape
In a media landscape where attention is fleeting, how can brands meet the challenge of truly standing out? Building and maintaining persuasive…
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How Crisis Response Groups Use Testing to Validate Their Most Powerful Stories
Disasters, whether natural or manmade, often occur with little warning. Just hours after the start of wildfires, hurricanes, and war, frontline groups…
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The Ripple Effect of AI: How Faster Insights Transform Marketing Operations
AI is reshaping all aspects of the marketing process, from copywriting and prototyping to creative testing and marketing measurement. At Campaign US’…
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Super Bowl 60: How Did Consumers Respond to Ads From the Big Game?
Super Bowl 60 is a wrap—the Seahawks defeated the Patriots, Bad Bunny delivered an electrifying halftime show, and some of the world’s…
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