What’s New at Swayable: AI Updates for 2026—And Beyond
2026 campaign planning is now well underway for marketers. To support their creative testing programs, Swayable’s R&D teams have been continually enhancing…
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
Inside the Analysis Factory: 5 Takeaways For Using AI to Maximize Consumer Insights
AI isn’t just speeding up the pace of creative testing—it’s expanding what’s possible with insights generation and analysis. Swayable’s AI Analysis Factory…
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Persuasion 2025: 3 Takeaways for Using Technology to Drive Compelling Campaigns [Watch]
Marketers have to constantly navigate the challenge of persuading consumers in a world where chaos is omnipresent. The rise of AI has…
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Creative Pre-Testing: Perfect Campaigns Before Launch
Many brands launch expensive ad campaigns without knowing if they’ll work. In 2024 alone, CPG companies invested over $48 billion in digital…
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The Rise of Agile Marketing: How Brands Are Revolutionizing Campaigns
Big ideas that are tested before deploying media dollars. Creative teams that are free to take risks and push boundaries. Marketing campaigns…
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Swayable x MIT: CEO & Founder James Slezak’s Guest Lecture
In a recent talk at MIT, Swayable’s CEO & Founder James Slezak explores how persuasion is transforming modern marketing. more James shares…
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From Global Campaigns to Product Ads: New Balance’s Data-Driven Marketing Approach
In a Swayable Insights webinar, “New Balance x Swayable: Embracing Data-Driven Marketing Strategies,” Chrissie Szymanski and Lauren Riker from New Balance reveal…
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