Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
How an iconic brand pivots toward a new reality more The Jaguar rebrand maintained favorability and appeal among Jaguar’s high-income target audiences…
Read More about How an iconic brand pivots toward a new realityJoin Maura McGill, Head of Policy Paid Media for DoorDash, as she sits down with Swayable CEO James Slezak at Advertising Week…
Read More about Advertising Week: How DoorDash Used Creative Pre-TestingWe recently sat down with Swayable CEO & Co-founder James Slezak, CEO for the Swayable Insights webinar, “How To Build An Agile…
Read More about How To Build An Agile Creative Testing Program For Your Brand: Webinar RecordingDoes TikTok’s latest trend, “deinfluencing”, pose a real risk to the bottom lines of brands? Swayable ran a test to investigate. more…
Read More about Consumer Opinions Affected By Stanley & Dyson Deinfluencer TikToksThis is the third installment of our series on TikTok’s future and its response to a recent House Bill that could ban…
Read More about Divided We Scroll (Part 3): TikTok Makes Waves Among Opinion ElitesTens of millions of Americans scroll through TikTok every day, but the app’s future is uncertain. The US government is considering legislation…
Read More about Divided We Scroll: The U.S. is Split on Banning TikTokForget boring commercials! Did you catch the hilarious Don Julio bit at the Oscars, where Guillermo offered margaritas to celebrities? That lighthearted…
Read More about Don Julio’s Brand Integration + Classic Ad = Oscars Marketing MagicSwayable is transforming how brands measure the impact of their creative messaging, harnessing a suite of cutting-edge tools designed for real-time analysis,…
Read More about Swayable In The News: Pioneering the Future of Creative Messaging and Audience EngagementThe 2024 Super Bowl struck a cultural nerve. As the most-watched US television event in over 50 years, the broadcast drew over…
Read More about Celebrity Cameos Don’t Always Mean Successful Ads at the Super Bowl
