How an iconic brand pivots toward a new reality
How an iconic brand pivots toward a new reality more The Jaguar rebrand maintained favorability and appeal among Jaguar’s high-income target audiences…
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
Advertising Week: How DoorDash Used Creative Pre-Testing
Join Maura McGill, Head of Policy Paid Media for DoorDash, as she sits down with Swayable CEO James Slezak at Advertising Week…
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How To Build An Agile Creative Testing Program For Your Brand: Webinar Recording
We recently sat down with Swayable CEO & Co-founder James Slezak, CEO for the Swayable Insights webinar, “How To Build An Agile…
Read MoreConsumer Opinions Affected By Stanley & Dyson Deinfluencer TikToks
Does TikTok’s latest trend, “deinfluencing”, pose a real risk to the bottom lines of brands? Swayable ran a test to investigate. more…
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Divided We Scroll (Part 3): TikTok Makes Waves Among Opinion Elites
This is the third installment of our series on TikTok’s future and its response to a recent House Bill that could ban…
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Divided We Scroll: The U.S. is Split on Banning TikTok
Tens of millions of Americans scroll through TikTok every day, but the app’s future is uncertain. The US government is considering legislation…
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Don Julio’s Brand Integration + Classic Ad = Oscars Marketing Magic
Forget boring commercials! Did you catch the hilarious Don Julio bit at the Oscars, where Guillermo offered margaritas to celebrities? That lighthearted…
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Swayable In The News: Pioneering the Future of Creative Messaging and Audience Engagement
Swayable is transforming how brands measure the impact of their creative messaging, harnessing a suite of cutting-edge tools designed for real-time analysis,…
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Celebrity Cameos Don’t Always Mean Successful Ads at the Super Bowl
The 2024 Super Bowl struck a cultural nerve. As the most-watched US television event in over 50 years, the broadcast drew over…
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