How to drive lift with video ads: The power of sequencing
In a world with increasing variety in marketing channels, brand marketers are faced with many choices in asset length and format. In…
Read MoreSwayable Insights
Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
The UAW is making the strike about executive pay. Here’s why it’s working, across party lines.
On September 15, the United Auto Workers (UAW) kicked off a rolling strike in support of contract negotiations for wage increases. Meanwhile,…
Read More
Swayable at Cannes Lions
What were the big takeaways for marketers at Cannes Lions this year? If there’s one insight: it’s the trend toward pre-testing creative…
Read More
Cannes Lions Day 2: How Can Data and Creativity Work Together?
Can data and creativity work together? Swayable held a talk in Cannes with the Association of National Advertisers‘s Bob Liodice, McKinsey &…
Read More
Cannes Lions Day 1: How Will AI and Creative Work Together?
If there’s one topic of the year, it’s AI. So it made sense to discuss how AI will affect marketing and creativity…
Read MoreWhat Marketers Should Know About Promoting ChatGPT Innovations
The media loves ChatGPT. But how do consumers feel about it? It’s no question that Open AI’s ChatGPT has taken over the…
Read More
The next frontier of marketing optimization: Creative
We joined our clients Cesar Brea and Zak Prauer from Bain & Company, and Mike Jensen from BBU (parent of Thomas’ English…
Read More
Here’s What Top Marketers Are Doing to Ensure Their Marketing Works
Marketers today can test ads and creative campaigns to see what works before shifting significant media spend behind certain concepts. The problem…
Read More
5 Things to Look For in a Creative Testing Vendor
Creative testing is quickly becoming the norm to help marketers launch more effective campaigns. However, not all ad testing platforms are equal.…
Read More