Why you should not outsource content to Chat GPT
Type in a brief… and 10 seconds later, the article is written! That’s a promise of AI products like OpenAI’s ChatGPT. more…
Read MoreSwayable Insights
Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
3 Steps to build a persuasion journey
3 steps to more persuasive ads more If marketing has one goal, it’s to persuade audiences to take action: buy a product,…
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Guide to digital survey methodologies
When it comes to consumer insights to drive marketing strategy, the Internet has made testing and surveying easier than ever. What started…
Read MoreDo Commercial Ads That Center on Social Impact Work?
Earlier this year, Swayable partnered with client Incite Studio to test 30 of the top 2021 Super Bowl Ads to answer a…
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Viral Political Ads May Not Be As Persuasive As You Think
In a partnership with the digital media strategists at Harmony Labs, Swayable tested to see if engagement on social media was related…
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Engagement Metrics are Messing with You.
Engagement metrics like clicks, shares, likes, and time spent are industry standard metrics for advertisers and creatives. While they do signal something,…
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