Swayable x Influential: The Role of Influencer Partnerships in Driving Brand Lift
In an era of declining consumer trust, influencer partnerships are no longer a nice-to-have, but a need-to-have strategy to build authentic campaigns…
Read MoreSwayable Insights
Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
Influencers Work: 3 Ways RCT Pre-Testing Proves the Impact of Creator Content [Watch]
Influencer partnerships are no longer a nice-to-have, but a need-to-have growth strategy for marketers. And the key to maintaining a successful influencer program…
Read More
Swayable @ Advertising Week 2025: Grounding AI and Creative Testing in Human Measurement
How can technology, creativity, and humanity converge to improve brand storytelling? It’s a question that Swayable CEO and Founder James Slezak and…
Read More
Swayable @ Netroots Nation 2025: 5 Takeaways For Mobilizing Latino Voters
Capturing the Latino swing state vote will be vital to turn the tides of the 2026 midterms and future U.S. elections. However,…
Read More
Why Marketers Must Measure Persuasion—Not Just Engagement
Marketers love to measure engagement. The rise of digital advertising made it easier than ever to analyze how consumers interact with ads,…
Read More
Swayable @ Cannes Lions 2025: How Marketers Are Using AI to Enable Creativity
A core theme of this year’s Cannes Lions International Festival of Creativity was the power of generative AI to support and enable…
Read More
‘Made In America’: How an Automaker Messaging Trend Influences Consumers
In 2025, we have seen U.S. automakers begin to incorporate “Made In America” claims into their video ads in response to Trump…
Read More
AI Spotlight: Synthetic Sample—What’s Possible and What’s Not
Artificial Intelligence is now widely recognized as the biggest disruptor in marketing since the internet. OpenAI’s release of GPT-3 five years ago…
Read More
Persuasion 2025: 3 Takeaways for Using Technology to Drive Compelling Campaigns [Watch]
Marketers have to constantly navigate the challenge of persuading consumers in a world where chaos is omnipresent. The rise of AI has…
Read More