Persuasion 2025: How Marketers Are Persuading Through The Chaos [Watch]
In an era of information overload, fractured attention, and eroding trust, how can marketers successfully persuade? It’s a question that top brand…
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
Swayable @ Quirk’s: Key Insights for Using AI to Accelerate Creative Development [Watch]
Generative AI is quickly becoming a new norm for creative experimentation and agile marketing programs. Marketers are using machine learning to produce…
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Swayable @ ARF: 3 Key Takeaways About Grounding AI in Human Truth
Generative AI has emerged as a valuable tool for marketing experimentation. Teams are using machine-learning technology for everything from content generation to…
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SXSW 2025 Insights: How Data-Driven Creative Fuels Agile Marketing
SXSW is a prime opportunity for brands and agencies to discuss the latest in marketing innovation and strategies that drive business success.…
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What is Randomized Controlled Trial (RCT) Methodology?
Swayable is an ad testing platform that pre-tests messages and creative to identify what stories change minds and who they persuade, before…
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Creative Pre-Testing: Perfect Campaigns Before Launch
Many brands launch expensive ad campaigns without knowing if they’ll work. In 2024 alone, CPG companies invested over $48 billion in digital…
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How an iconic brand pivots toward a new reality
How an iconic brand pivots toward a new reality more The Jaguar rebrand maintained favorability and appeal among Jaguar’s high-income target audiences…
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Measuring Brand Perception: Unlocking the Power of Brand Lift
In recent decades, the marketing industry has increasingly focused its strategies on measuring – and ultimately improving – the return on investment…
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Creative Agility: Move Fast and Change Minds [Watch]
Want to know if your creative will make an impact before spending money on production? At Advertising Week 2024, Swayable showed how…
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