How to drive lift with video ads: The power of sequencing
In a world with increasing variety in marketing channels, brand marketers are faced with many choices in asset length and format. In…
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Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
The Rise of Brand Advertising: Insights from YouTube’s Q2 Results
YouTube’s recent release of its Q2 results has us at Swayable buzzing with excitement. The platform’s advertising revenue surged by an impressive…
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Swayable at Cannes Lions
What were the big takeaways for marketers at Cannes Lions this year? If there’s one insight: it’s the trend toward pre-testing creative…
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How Can Brand-Building and Performance Marketing Work Together?
How do you get brand-building and performance marketing working together? In a word: metrics. But maybe not the ones you think. In…
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Cannes Lions Day 2: How Can Data and Creativity Work Together?
Can data and creativity work together? Swayable held a talk in Cannes with the Association of National Advertisers‘s Bob Liodice, McKinsey &…
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Cannes Lions Day 1: How Will AI and Creative Work Together?
If there’s one topic of the year, it’s AI. So it made sense to discuss how AI will affect marketing and creativity…
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What’s the Demand for the Apple Vision Pro? We Ran a Study ⤵️
People are intrigued by the Apple Vision Pro. The price? Not so much. more Yesterday, Apple released details about its long awaited…
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Takeaways from Marketing Brew’s “The Brief” Conference
Measurement and user insights take center stage at Marketing Brew’s The Brief conference. ☕ 🎪 more Outside of the snacks (thank you Tony’s…
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How Health-Ade Determined Their Top Performing Creative with Swayable
Situation: How do we drive brand lift and in-store sales? more Kombucha brand Health-Ade was in the middle of developing a new…
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