The Rise of Agile Marketing: How Brands Are Revolutionizing Campaigns
Big ideas that are tested before deploying media dollars. Creative teams that are free to take risks and push boundaries. Marketing campaigns…
Read MoreSwayable Insights
Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
How to Implement Agile Marketing for Better Campaigns
Agile Marketing is more than a buzzword; it’s a powerful approach emphasizing flexibility, rapid iteration, and data-driven decisions. After all, if you…
Read More
Swayable x MIT: CEO & Founder James Slezak’s Guest Lecture
In a recent talk at MIT, Swayable’s CEO & Founder James Slezak explores how persuasion is transforming modern marketing. more James shares…
Read More
Election ‘24 Stories That Win: Story vs. Policy
Will traditional policy-oriented ads help elect Vice President Kamala Harris, or will those rooted in storytelling be more persuasive in shifting voters’…
Read More
From Global Campaigns to Product Ads: New Balance’s Data-Driven Marketing Approach
In a Swayable Insights webinar, “New Balance x Swayable: Embracing Data-Driven Marketing Strategies,” Chrissie Szymanski and Lauren Riker from New Balance reveal…
Read More
Swayable @ SXSW: Panel with Paramount & Voter Formation Project
At this year’s SXSW, Swayable invited Erin McDonough, Vice President of Global Strategy and Insights at Paramount Pictures & Tatenda Musapatike, Founder…
Read More
Advertising Week: How DoorDash Used Creative Pre-Testing
Join Maura McGill, Head of Policy Paid Media for DoorDash, as she sits down with Swayable CEO James Slezak at Advertising Week…
Read More
How To Build An Agile Creative Testing Program For Your Brand: Webinar Recording
We recently sat down with Swayable CEO & Co-founder James Slezak, CEO for the Swayable Insights webinar, “How To Build An Agile…
Read More
Swayable’s Web Summit Keynote
Swayable’s James Slezak hosted a talk, “Using AI to persuade ethically”, at Web Summit Rio with the Financial Times‘ Cristina Criddle. James…
Read More