Swayable @ SXSW: Voter Formation Project Proves Impact with Swayable
Does your data prove cause and effect? more Swayable hosted an insights-filled session at #SXSW with Tatenda Musapatike from Voter Formation Project…
Read MoreSwayable Insights
Swayable helps teams dramatically increase the impact of the stories they tell through messages that are honest, powerful, and persuasive. Our clients include major brands, agencies, foundations, and political campaigns across the globe. Learn how brands and organizations use our platform to improve campaign outcomes.
6 Insights Creatives Need to Know about Randomized Controlled Trials
What is a randomized controlled trial, and why are they important in market research? more Swayable CEO James Slezak joined Advertising Week…
Read More
Highlights from Persuasion 2024
Swayable was proud to host 100 top minds in marketing, brands, research and social impact at Persuasion 2024 in New York City…
Read More
Insights from Swayable’s Persuasion 2024
At Swayable’s Persuasion 2024 event, we had the pleasure of hosting and engaging with thought leaders from across dozens of industries. The…
Read More
Divided We Scroll (Part 3): TikTok Makes Waves Among Opinion Elites
This is the third installment of our series on TikTok’s future and its response to a recent House Bill that could ban…
Read More
STōK Coffee Scores Big with Unique Super Bowl Ad: Our Data Shows Why
While “Best/Worst Super Bowl Ad” lists are increasingly common these days, they are typically based on subjective opinions, asking viewers questions like…
Read More
Celebrity Cameos Don’t Always Mean Successful Ads at the Super Bowl
The 2024 Super Bowl struck a cultural nerve. As the most-watched US television event in over 50 years, the broadcast drew over…
Read More
Frequently Asked Questions About Swayable
If you’ve just learned about Swayable—or you’re not quite familiar with how our creative testing platform works—you’ve landed in the right place.…
Read More
How to drive lift with video ads: The power of sequencing
In a world with increasing variety in marketing channels, brand marketers are faced with many choices in asset length and format. In…
Read More